Hello Everyone!

My Experience

I have experience across the board in the makeup industry, having worked on film sets and music videos, as well as my fashion and beauty work.

Why Beauty Clean?

Beauty Clean By Amy is the handle I created for myself when I first started working as a professional makeup artist to reflect my commitment to specialising in clean beauty makeup and skincare.  I professionally trained in Canada and started my career as a Sephora makeup artist and following this I moved to MAC.  Alongside my early career at Sephora and MAC I also developed my freelance work in Canada before then returning to live in the UK with my family and I am currently located in the Midlands.  To date I have worked regularly at London Fashion Week, working for makeup designers such as Crystabel Riley, and fashion shows across the country.  I have worked for brands such as Van Cleef, Rosie Billington and Bootlegger jeans.  In 2024 I came 2nd place in the Professional Catwalk category for Professional Beauty London, judged by makeup legend Lan Nguyen. I have also been published in numerous magazines, including Off Town and Hunter, with my work appearing on front covers as well as inside features.

Othe Interests

My passion for clean beauty overlaps with another passion I have, which is human rights. I write a human rights blog (Lets Run The Race) and won the Premier Digital Award for Up & Coming Blogger of the Year in 2018. In order to pursue my desire to be involved in human rights whilst working as a makeup artist, I offer a free skin and makeup care service to anyone going through chemotherapy.  I also volunteer at the charity Look Good Feel Better, which offers free makeup and skincare support to cancer patients.

My Commitment

My commitment to clean beauty continues to grow, with me ever exploring clean indie brands and discovering new and amazing products to use in my kit and to share with my clients.  Clean beauty has made pivotal advancements in the last ten years and can easily stand up against many other leading makeup brands.  As environmental concerns and ways to discover more sustainable best practices move to the forefront of our minds, clean beauty is the obvious way forwards for creating a more balanced and workable approach to the beauty industry.

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Projects

With more than ten years of knowledge and expertise we design and code clean websites and apps, we build brands and help them succeed!

It is important to mention that my commitment to clean beauty does not outweigh my desire to use only the best quality products on the market and so the brands that I invest in are always from the luxury end of the clean beauty world, including brands such as Yoé, Ilia, MOB Beauty, Haus Labs, 1999 and many more.
Amy Dyas
Amy Dyas